Warnes Makes E-Label

I hope by digital, it means that .wav files are distributed vice MP3... via Punk.news

Warner Music, the world's largest privately held independent music company has announced plans to launch an "e-label." The conglomerate which also includes Atlantic, Elektra, Lava, Maverick, Nonesuch, Reprise, Rhino, Sire, Warner Bros. Word and incubator East/West explained the plans for the label in a speech given by chairman Edgar Bronfman, Jr. earlier this week:

We usually associate innovation with technology companies, but they aren't the only ones who must innovate. To survive and prosper, content companies must do so, as well. And even our very concept of copyright must innovate."

"We are excited by the power of digital distribution now available to every potential artist. We see our mission as not to control the means by which artists’ voices are heard, but to amplify those voices.

As a music company, we also understand that our ultimate success lies not in preventing people from getting what they want but in providing it to them in new and exciting ways.